Official Rules




The AEO BTS 2014 DENIM TRY ON EVENT 2 (the “Sweepstakes”) starts at 12:01 a.m. Eastern Time (“ET”) on 7/24/14 and ends at 11:59 p.m. ET on 8/6/14 (the “Sweepstakes Period”). The sponsor of the Sweepstakes is AEO Management Co. d/b/a American Eagle Outfitters Inc. (may be referred to as “American Eagle Outfitters” or “AE”), 77 Hot Metal Street, Pittsburgh, PA 15203  (“Sponsor”).  The Sweepstakes is subject to these Official Rules (the “Official Rules”), and by entering or otherwise participating, participants agree to be bound by them.


ELIGIBILITY:  Sweepstakes is open only to legal residents of the fifty (50) United States of America and the District of Columbia, Puerto Rico and Canada (except Province of Quebec), who as of the date of their participation into the Sweepstakes are eighteen (18) years of age or older. Employees, officers and directors of Sponsor, Experian Marketing Services, Archer Mobile, Inc., West Coast Marketing, a division of The Susquehanna Hat Company (“West Coast Marketing”) and each of the foregoing entities’ affiliates, parents and subsidiaries, and any other Sponsor-authorized designees associated with the design, administration, prize supplying or prize fulfillment of the Sweepstakes  (collectively, the “Sweepstakes Entities”), as well as members of such employees’, officers’ or directors’ immediate families (spouses, children, siblings, parents) or households (whether or not related), are not eligible to participate in the Sweepstakes.  Sweepstakes void where prohibited or restricted by law. A prize won by an individual at least eighteen (18) years of age, but considered a minor (“Minor”) in his/her legal jurisdiction of residency will be awarded in the name of the minor winner’s parent or legal guardian, who will be responsible for fulfilling all requirements imposed on winners set forth herein.


PRIVACY INFORMATION:  The personally identifiable information you provide in the Sweepstakes will be collected, stored, used, and shared in accordance with Sponsor’s Privacy Policy and California Privacy Rights statements and these Official Rules. For more details, please see our privacy policy at  American Eagle Outfitters and its affiliates would like to use submitted information to contact you by mail, text message or email about special Sweepstakes and events. If you prefer not to receive online updates of special Sweepstakes and/or events, indicate such preference on the Online Sweepstakes Site (as defined below) at time of signing up online for Sweepstakes Notifications (as defined below). Details of how to opt-out of text messaging updates is below. False and/or deceptive entries or acts shall render entrants ineligible. 


The laws of the Commonwealth of Pennsylvania apply to and govern this Sweepstakes and any claims related to the Sweepstakes or any information you provide must exclusively be raised and resolved in the Federal or state courts located in Allegheny County, Pennsylvania, United States.


All Federal, state, provincial and local rules and regulations apply. Void in U.S. territories and possessions (other than Puerto Rico), the Province of Quebec, overseas military installations and where prohibited or restricted by law.


HOW TO ENTER THE SWEEPSTAKES:  Individuals interested in entering the Sweepstakes may participate in one (1) of two (2) ways as follows:


How to Enter Via Text Messaging: To enter the Sweepstakes via text messaging, during the Entry Period text the word JEANS to short code 32453 (“Short Code”) using your wireless mobile device. Once you have completed the foregoing you will receive one (1) entry in the Sweepstakes.


How to Enter at the Online Site:  To enter the Sweepstakes at the Online Site (defined below), during the Entry Period, (i) visit the website at (the “Online Site”), (ii) click on the “CLICK HERE FOR YOUR CHANCE TO WIN” button, (iii) provide your mobile telephone number when prompted, and (iv) after providing the required information, click on the “SUBMIT” button. Once you have completed the foregoing you will receive one (1) entry in the Sweepstakes.


As stated above, by completing either of the foregoing, you will automatically receive one (1) entry in the Sweepstakes (each an “Entry” and collectively “Entries”).

By sending a text message, you are consenting to receive mobile marketing messages from American Eagle Outfitters at the mobile number you provide.  You agree that the messages may be sent using autodial or other automated technology. Consent is not required for the purchase of goods and/or services. Standard message and data rates of your carrier may apply.  You will receive up to two messages per week.  Text to short code 32453 (EAGLE) "HELP" for help or "STOP" to unsubscribe at any time.  Any personal information you provide will be managed in accordance with our Privacy Policy available on IMPORTANT: For text messaging, a service contract with a wireless Internet or airtime provider may be required. Check with your service provider for availability and coverage. Wireless access point required. Cellular telephone service and/or text messaging services may require separately purchased contracts with a cellular telephone service provider or text-messaging provider with coverage in your service area. Cellular telephone company and/or wireless Internet company determined text-messaging fees may apply for all text messaging to Sponsor or its designee and for receipt of text messages from Sponsor or its designee. In this Sweepstakes you will be sending and receiving messages and you may be charged in accordance with your mobile services contract. Contact your text messaging provider or refer to your service contract for complete details on these and any other applicable charges.

The Sponsor’s database clock will be the official timekeeper for this Sweepstakes.


WINNER SELECTION: One (1) potential Grand Prize (“Grand Prize”) winner and ten (10) potential First Prize (“First Prize”) winners will be selected in a random drawing held on or about 8/13/14 by West Coast Marketing, an independent judging entity. Potential Grand Prize and First Prize winners will be notified by telephone within two (2) business days of the conclusion of the random drawing and will be required to respond to notification within three (3) calendar days, providing complete personal contact information (first and last name, street address, city, state/province, zip/postal code, telephone number, email address, date of birth and verifying eligibility) or prize may (at Sponsor’s sole discretion) be forfeited and awarded to an alternate in a subsequent random drawing.


Potential Grand Prize winner (or potential Grand Prize winner’s parent or legal guardian if potential Grand Prize winner is a Minor) will be required to execute and return a notarized Affidavit of Eligibility/Release of Liability (if a U.S. resident) and (except where prohibited) Publicity Release form and (if a U.S. resident) a completed IRS W-9 form within seven (7) days of date of issuance.  If Grand Prize winner is a Canadian resident, he/she will be required to complete and return a Declaration of Eligibility/Release of Liability within this same deadline.  Potential Grand Prize winner’s failure to return all required forms in this seven (7) day time period or not comply with all terms and conditions stated herein may result in the potential Grand Prize winner being disqualified at Sponsor’s sole discretion and either an alternate Grand Prize winner selected in a subsequent random drawing from among eligible entries, or the Grand Prize remaining unawarded.


A Canadian winner of any prize will be required to correctly answer, without assistance of any kind, a mathematical skill-testing question administered by telephone or email.


All federal, state, provincial and local tax liabilities, if any, are the responsibility solely of the prize winners.  Acceptance of a prize constitutes permission (except where prohibited) granted to Sponsor to use the prize winner’s name, likeness, pictures, photographs, voice, biographical information and statements for publicity, advertising, trade and Sweepstakes promotional purposes in any and all media and manner and by any and all means now known or hereafter devised in perpetuity worldwide without additional compensation or limitation of any kind, and without the need to get any further consent.




GRAND PRIZE (one (1) Grand Prize will be awarded in this Sweepstakes): The Grand Prize consists of college tuition awarded specifically as a check in the amount of $25,000 USD (approximately $26,667.47 CAD). 


FIRST PRIZE (ten (10) will be awarded in this Sweepstakes):  Each First Prize consists of a 16GB Wi-Fi iPad Mini Device*.  The approximate retail value (“ARV”) of each First Prize is $399 USD (approximately $425.62 CAD.) 


Prizes will be fulfilled within 6-8 weeks of the conclusion of the Sweepstakes. The total ARV of all prizes available to be awarded in the Sweepstakes is $28,990 USD (approximately $30,923.67 CAD). Odds of winning a prize in the Sweepstakes depends on the total number of eligible Entries received for the Sweepstakes.


Prizes are non-transferable, non-assignable and other than check awarded (as detailed above), have no cash value.   No prize substitution or cash redemption allowed by a prize winner. Sponsor reserves the right to substitute a prize of comparable or greater value at any time in its sole discretion.  No portion of a prize may be sold, bartered, endorsed, transferred, exchanged or modified in any way by the prize winner.  If awarded, prize will be awarded without any warranty of any kind.  No more than the stated number of prizes herein will be awarded, and if, due to printing, seeding or other errors, there are more prize claims received than the number of prizes offered for a specific prize level, only the specific total number of prizes listed shall be awarded via a random drawing from among all eligible, non-suspect prize claims submitted.


RELEASE OF LIABILITY/GENERAL CONDITIONS:  Sweepstakes Entities shall not be responsible or liable for Entries that are entered by other than human means (such as by an automated computer program or any non-human mechanism, entity, or device), or for Entries that are late, forged, destroyed, lost, misplaced, stolen, misdirected, tampered with, incomplete, deleted, damaged, garbled, or otherwise not in compliance with these Official Rules, and all such Entries will be disqualified.  By submitting an Entry, each entrant agrees: (i) to be bound by these Official Rules and by all applicable laws and the decisions of Sponsor and West Coast Marketing which shall be binding and final; (ii) to waive any rights to claim ambiguity with respect to these Official Rules; (iii) to waive all of his/her rights to bring any claim, action, or proceeding against any of the Sweepstakes Entities in connection with the Sweepstakes; and (iv) to release, indemnify, and hold harmless each of the Sweepstakes Entities and their respective officers, directors, employees, agents, shareholders, representatives, successors and assigns (collectively the “Releasees”), from any liability (including, but not limited to, liability for defamation, libel, slander, invasion of privacy, infringement of publicity or any intellectual property rights, any property loss, damage, personal injury, bodily injury, death, expense, accident, delay, inconvenience or irregularity, and any indirect, incidental, consequential, special, punitive or exemplary damages of any kind even if the Releasees have been advised of the possibility of such loss or damages), costs and expenses (including, without limitation, reasonable outside attorneys’ fees) that may arise in connection with: (a) the Sweepstakes or any information provided by you in connection with the Sweepstakes, including but not limited to any Sweepstakes-related activity or element thereof, the receipt of marketing messages, participation or inability to participate in the Sweepstakes or in any parts thereof, (b) the violation of any third party privacy, personal, publicity or proprietary rights, (c) typographical errors in these Official Rules or any Sweepstakes-related promotional materials, (d) acceptance, possession, defects in, use, misuse or inability to use a prize (or any component thereof), (e) any change in the prizing (or any components thereof) due to unavailability, or due to reasons beyond the Sweepstakes Entities’  control, including but not limited to by reason of any acts of God, any action(s), regulation(s), order(s) or request(s) by any governmental or quasi-governmental entity (whether or not such action(s), regulation(s), order(s) or request(s) prove(s) to be invalid), equipment failure, threatened or actual terrorist acts, earthquake, war, fire, flood, explosion, unusually severe weather, hurricane, embargo, labor dispute or strike (whether legal or illegal), labor or material shortage, transportation interruption of any kind, work slow-down, civil disturbance, insurrection, riot, or any other cause, or as otherwise permitted in these Official Rules, (f) any interruptions in or postponement, cancellation, or modification of the Sweepstakes, (g) human error, (h) incorrect or inaccurate transcription, receipt or transmission of any part of the Entry (including, without limitation, the Entry information or any parts thereof), (i) any technical malfunctions or unavailability of the Online Site, Short Code or any telephone network, computer online system, computer timing and/or dating mechanism, computer equipment, software, or Internet service provider, or mail service utilized by any of the Sweepstakes Entities or by an entrant, (j)  interruption or inability to access the Sweepstakes, the Online Site, Short Code or any other Sweepstakes-related web pages or text messaging (in either direction), or any Internet online service or cellular service (as applicable) due to hardware or software compatibility problems, (k) any damage to entrant’s (or any third person’s) computer or wireless device (as applicable) and/or its contents related to or resulting from any part of the Sweepstakes, (l) any lost/delayed data transmissions (in either direction), omissions, interruptions, defects, and/or any other errors or malfunctions, (m) any late, lost, stolen, mutilated, misdirected, illegible, delayed, garbled, corrupted, destroyed, incomplete, undeliverable or damaged  Entries, (n) any wrongful, negligent, or unauthorized act or omission on the part of any of the Sweepstakes Entities, or any of their agents or employees, and/or (o) lost, late, stolen, misdirected, damaged or destroyed prizing (or any element thereof).  Each prize winner hereby acknowledges that the Sweepstakes Entities have neither made nor are in any manner responsible or liable for any express or implied warranty, representation or guarantee, express or implied, in fact or in law, relative to a prize or any component thereof.  


Proof of entering information at the Online Site or sending a text message (both as detailed above) or submitting an Entry is not considered proof of delivery or receipt.  Illegible, incomplete, or mechanically reproduced Entries will be disqualified.  All Entries become the property of Sponsor and will not be acknowledged or returned.  False, fraudulent or deceptive Entries or acts shall render entrants ineligible. 


If for any reason the Sweepstakes is not capable of running as planned, or if the Sweepstakes, Online Site or Short Code (or any portion thereof) becomes corrupted or does not allow the proper playing of the Sweepstakes and/or processing of information or Entries in accordance with these Official Rules, or if infection by computer virus, bugs, tampering, unauthorized intervention, actions by entrants, fraud, technical failures, or any other causes, in Sponsor’s sole opinion, corrupts or affects the administration, security, fairness, integrity, or proper conduct of the  Sweepstakes (or any component part thereof) or the granting of a prize or any component thereof, Sponsor reserves the right, in its sole discretion, to disqualify any individual implicated in such action and/or to cancel, terminate, modify, or suspend the Sweepstakes (or any component part thereof).  In the event the Sweepstakes is cancelled, and to the extent possible (such determination to be made by Sponsor), Sponsor may conduct random drawings to select the stated number of prize-winning entrants from among all eligible, non-suspect Entries received, prior to the time of the action or event warranting such cancellation, and to award the stated number of prizes (or any awardable portion(s) thereof). In the event that Sponsor determines that there are no eligible entrants, Sponsor reserves the right in its sole discretion to not award any of the prizes (or any portion thereof) or less than the stated number of prizes.  ANY ATTEMPT BY AN ENTRANT OR ANY OTHER INDIVIDUAL TO DELIBERATELY DAMAGE ANY WEB SITEOR TEXT MESSAGING SYSTEM (INCLUDING THE ONLINE SITE AND SHORT CODE) OR UNDERMINE THE LEGITIMATE OPERATION OF THE SWEEPSTAKES IS A VIOLATION OF CRIMINAL AND/OR CIVIL LAWS AND SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES AND OTHER REMEDIES FROM ANY SUCH PERSON TO THE FULLEST EXTENT PERMITTED BY LAW.  If a dispute arises about who submitted an Entry, the Entry will be deemed submitted by the authorized account holder of the wireless device cellular number entered. The authorized account holder is deemed the natural person who (as applicable) is assigned to a cellular number by a service provider, cellular company or other organization that is responsible for assigning the cellular number associated with the submitted wireless device number.  A potential prize winner may be requested to provide the Sponsor with proof that he/she is the authorized account holder of the wireless device cellular number associated with the winning Entry and that all eligibility requirements are met.  Sponsor may change or modify these official rules at any time without prior notice. 


OFFICIAL WINNERS LIST/OFFICIAL RULES: For an Official Winners List (available after 10/15/14), or a copy of these Official Rules, send a self-addressed, stamped envelope to: AEO BTS 2014 DENIM TRY ON EVENT 2 (please specify Official Winners’ List or Official Rules), PO Box 56436, Sherman Oaks, CA, 91413 to be postmarked no later than 10/31/14. Residents of Vermont and Canada may omit the return postage on their request.  The Official Rules are also available during the Sweepstakes Period at the Online Site.


* Other names and brands may be claimed as the property of others. This Sweepstakes is not sponsored by or affiliated with Apple, Inc.  iPad Mini brand name and trademark is the property of Apple, Inc.